We Are Feel Good Inc.

We Are Feel Good Inc.

A Surfer, a Doctor and a Builder sit around a campfire one night and dream about a sunscreen they can ‘feel good about’. One that doesn’t leave that sticky feeling on your skin, that protects in the even harshest of climates, and most importantly is better for you and the environment.

They say some of the best ideas are born from passion! 

We Are Feel Good Inc. is the brainchild of a collaborative dream that emerged on a joint surfing holiday.

Free from any nasties such as Oxybenzones, PABA’s and Preservatives, it is a sunscreen and skin care solution unlike the rest that can leave you feeling confident you are protecting your skin from the sun safely whilst enjoying your time at the beach!

What's in the bottle that makes it so good we hear you say?

Australian Made & Owned

"Because we believe life is all about feeling good. We wanted a product that our families could use and totally trust. We wanted a product that was Australian made and 'got' our Aussie lifestyle."

Good For Your Skin

"We are paraben, preservative and paba free (so no stinging eyes for you when you emerge from the water!)... Our sunscreen is enriched with vitamin e and aloe vera, chosen for their antioxidation, hydration and nourishing properties."

Good For The Planet

"Preserving our beautiful outdoors is non-negotiable - so our products are oxybenzone and octinoxate free, which leaves our coral reefs a lot happier and healthier! Oh and we want our animal friends to feel good too, so all of our products are only tested on humans."


Chemicals like oxybenzone and octinoxate have shown to have significant harmful impacts on marine environment and residing ecosystems, including coral reefs that protect our shorelines. It is estimated that a whooping 14,000 tons of sunscreen wash off our skin and get into the ocean and coral reefs every year! That's why a bunch of eco-conscious companies are taking matters into their own hands, formulating sunscreens and hydrating lotions that are (hopefully) less detrimental to the underwater environment.

At The Goods Tube, making the world a better place is at the core of our mission and through our selection of gifts, we want to support the people and companies that are doing good, so that when you buy our products, you can do good too.  

To be part of the solution on a global scale we have joined the 1% for the Planet movement and we donate 1% of all sales to non-profits that work to protect the environment.

Shop our range of We Are Feel Good Inc tubes and give a gift that gives back today.

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