Corporate Giving Made Personal
Back in the day, when we were looking for corporate gifts for my
partner’s architecture business, we were unable to find anything we truly liked. We wanted to tell a story with our gift, a story that would reflect our brand, something that we were proud to give and something that we knew our clients would truly appreciate and enjoy. The options felt generic and with no real option of making it personal, apart from adding a short message with the gift. Out of pure desperation, we ended up creating our own gifts and that’s how The Goods Tube came about.
Brand awareness is a key element and the top reason as to why companies give out gifts. What is worth remembering is that the gift tells a story, Your Story, and so it is important to consider all aspects of the gift that you handing over to your VIP clients or top prospective clients.
At The Goods Tube we pride ourselves in making Corporate Gifting a personal experience, a gift worth giving and something that you will be remembered by.
These are the 5 key aspects of corporate gifting that we consider with our clients.
1. Create your story and make it relevant.
To make your gift stand out amongst all the other potential gifts a person might be receiving, the key is to make it personal and relevant.
We recommend having at least one item that relates directly to you and your story. For example, if you are a Real Estate Agent you can gift a bottle of wine and a branded premium leather key ring to the new house owner as a thank you for the business. But how about adding a pair of swimming goggles if it’s a beach pad, a cocktail set for the new first home buyers, or add a small toy for the young family buying their first family home.
2. Branding your gift as part of your marketing strategy
A nice gift is one thing. A nice gift branded with your logo is another. Not only will the recipient recall your brand, but 79% would be likely to do business with the same company again (Source - BPMA Study). If the gift is memorable enough to talk about, it will also raise awareness of your brand amongst the receiver’s colleagues, friends and family.
The ROI on promotional products turns out to be better than on outdoor and radio advertising; in fact, it is more equal to ROI on TV and print advertisement! Numbers that should make any marketeer jump with joy.
3. Make an impact on arrival
If we have learned anything from companies like , and it’s that the packaging must be recognizable, stylish and simple. Less is more. , part of the gift, that’s what you should be aiming for.
"Our conference went really, really well! And the tubes were very well received - with the adults enjoying the contents of the tubes and many of their kids using the tubes pretending to be robots. So good feedback all round!" - Jacky Winter Group, Melbourne.
4. Purpose and Personal
Why did you purchase this particular gift for this particular person and what did they do to deserve it? It doesn’t get more personal than writing these thoughts down on a small gift card accompanying the gift!
Your company is striving to be the best in your field. That is how you have a successful business. Curating, packing and shipping corporate gifts to thank your key clients is not your speciality, and nor should it be! In an overall busy schedule, corporate gifts must be utterly convenient and include the offer of sourcing, creating, tailoring, personalising, packing and shipping on your behalf. This is where The Goods Tube can help and this is our speciality.
Our anything-but-square gifts and packaging will for sure leave a lasting impression! We offer some simple and easy solutions for you to get your brand out there:
- A Personalised Message Card with each gift.
- Company logo in our Guide To Your Gift pamphlet.
- Tailored product selection to suit your budget and story.
- Branded tubes.
- Branded products.
And to make things even easier all we need is a budget and a list of recipients and we will curate, pack, brand and send your gifts all over Australia.
Corporate Gifting Made Easy
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